How to keep up with ever-changing customers
Written by Richard Marcil on November 1, 2016
Two things stuck out in a recent report: 1) How quickly and significantly customer behavior and information consumption continue to change, i.e. patients and HCP’s, and 2) We must rethink engagement to match these new information consumption patterns across channels, platforms, devices, etc.
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The many faces of millennials
Written by Sabrina Carcone on July 14, 2016
There is no doubt that the millennial generation (individuals aged 18 to 34 in 2015) is an important segment. From financial services to CPG to insurance, marketers across industries have their eyes on this lucrative group, projected to encompass 75% of the Canadian workforce by 2028.
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Visual communication and consumer behaviour
Written by David R. Kille on May 21, 2015
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