Written by Ariad Communications on March 29, 2012
in Events

Entrepreneur and the newest Dragon on CBC’s the Dragon’s Den Bruce Croxon stopped by to give us some insight into how he built one of the most successful online dating sites in North America – LAVALIFE.

At the heart of Bruce’s talk was the importance of goal-setting and paying attention to your customers. He told us he realized he was onto something when he ran a tele-yellow pages business and the calls to the dating service far outstripped any other line. Another key theme was entrepreneurism. Bruce believes you don’t need to be a business owner to possess this quality. In fact he argues those that are most successful in their careers bring this kind of passion to their job each and every day.

And for Ariad’s die-hard Dragon Den fans Bruce gave us a behind the scene sneak-peak of what goes into each episode. They actually wear the same suit for 18 days in a row, but he assures us they are dry-cleaned daily!

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