Written by Ariad Communications on December 6, 2012
in Strategic Marketing

Boomers may not be the new kid on the block, but that doesn’t stop them from outspending their generational counterparts. As reports, U.S. boomers hold 70% of disposable income. The research also reports that 71% of boomers go online every day. But as eMarketer reports, boomers are more likely to complete online tasks that mirror their offline behavior. Sharing and archiving photos, for instance, is a natural habit most boomers are used to doing offline; the digital space makes that activity more efficient. But ask a boomer to update their online status and you may get a few funny looks.

The insight: When crafting digital experiences for boomers makes sure they add value and are an extension of their offline behavior.

Sources: Pew Internet, Deloitte, Forrester Research, GfK, MRI, Nielsen and BoomerAgers August 2012 Report

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