Written by Baron Manett on April 24, 2015
in Creative, Events

On the 7th of May, I have the pleasure of co-chairing the 2015 #CMAcreative conference. This year’s theme is something that we here at Ariad believe in strongly – creating for the purchase journey. This year’s inaugural CMAcreative event will offer the audience an exciting day to learn, experience, and share with some of the leading creative minds in marketing and beyond.  The objective? To explore the newest ways of harnessing creative to earn attention, trust, and loyalty from audiences as they progress along their individual buyer journeys – from consideration to purchase to recommendation. From content to experiential to creative thinking and problem solving, the event’s focus is on the development process of imaginative marketing programs and the incredible business results that they can deliver.

The lineup of speakers is a who’s who of creative brands and leaders. I am excited to learn from all of them.  Some of my personal standouts are Jay Shuster (@jayshuster) from Pixar on the secrets to creative success, Corrine Rusch-Drutz (@corinnerd) from the Art Gallery of Ontario, and Tom Yorton (@tomyorton) from Second City.  The afternoon sees a great lineup that includes Derek Kent (@dkent1) sharing what ‘marketing gold’ looks like from the Canadian Olympic Committee, and David Usher (@davidusher) talking about how to bring innovation and inspiration to the work we do each and every day.  To cap off the day, I will also be delivering the event’s closing remarks alongside my co-chair Aldo Cundari (@AldoCundari).


A special shout out to my colleague from Ariad, Mark Michaud (@michaudmark), Senior Vice President and Head of Ariad’s Strategy team, who will discuss thinking through client onboarding experiences for B2B brands.  You can see more of our thinking on this from our recent paper ‘Suffering from premachurn?’, and outline the ways that creative content can help keep your customers from dropping out during the onboarding process.

Ariad is pleased to be involved in this program and events like these provide enquiring minds with a tremendous opportunity to learn about the cutting-edge ideas, concepts, and leadership required to elevate the way marketers think about creativity throughout the customers journey. From B2B to B2C to organizational thinking, this year’s CMAcreative is sure to be an incredible showcase of the kind of beautiful thinking that we here at Ariad develop with our clients daily. I’m looking forward to seeing you on May 7th in Toronto at the TIFF Bell Lightbox.

Click here for the full agenda.

Baron Manett (@bstat) is Senior Vice President, Strategy at Ariad Communications.

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