Written by Ariad Communications on April 4, 2012
in Digital Marketing

New changes to Google’s much coveted search algorithm is going to force marketers to pay closer attention to their content. The changes will reward sites who place a greater emphasis on creating, curating and managing useful and interesting content, which means content strategy is key for organizations that are looking to improve their overall search rank.

For those of us who work in content marketing this is a much appreciated step in the right direction. Google is recognizing that the needs of the user come first. And the best way to satisfy those needs is to give them content that helps them complete their online tasks quicker.

Read more about the proposed changes.

Leave a Reply

Your email address will not be published. Required fields are marked *

How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today