What our clients say
“Ariad brought forward a concept that showed a real understanding of my challenges and addressed my business needs. They totally ‘get’ the online space and brought some big ideas that were grounded in practical solutions. They challenged me with some fresh thinking, yet offered great support. I always enjoyed and got a lot out of my interactions with the team.”
Alex Barseghian, former Director of Brand
Aeroplan
“Our riddle to Ariad was how to develop a communication program for a hard-to-reach 12- to 16-year-old female target audience. Ariad came back with a digital strategy that included Web, viral and social-media elements. They steered us to the right channels to reach this audience and, more importantly, developed relevant and engaging content. We could not be happier with the quality of the work and success of our program.”
Sue MacDonald, Chair
Pink Tulip
“Genworth has been working with Ariad for more than three years and we look to them as a strategic partner in moving our business forward. Ariad has helped us strengthen and add value to our broker-partner relationships. It’s great to work with an agency that understands our industry and our customers.”
Anita DiPaolo Booth, Strategic Marketing Leader
Genworth
“I had the pleasure of working with the Ariad team on one of our biggest sponsorships of 2008 – as presenting sponsor of the Canadian première of the movie Sex and the City. The mandate was to develop an online campaign with banner ads and an engaging micro-site to promote our sponsorship and contest. Our timelines were very short and the Ariad team created an exciting campaign that exceeded our expectations and generated great results. Ariad demonstrated a true understanding of our objectives from the moment we briefed them, and was a key player in our success with this campaign.”
Sébastien Moise
Fido Mobile
“We have been working with Ariad Custom Communications for more than 20 years. The team at Ariad is a strong ambassador for our brands and understands how to develop useful and relevant resources for our health-professional target. They are able to take complicated nutrition and health topics and make them easy to understand and, more importantly, easy to apply in everyday life. This allows us to help consumers make positive lifestyle changes for better health. They excel at providing us with innovative methods to deliver our brand messages and are a pleasure to work with – they are true partners.”
Barb Ledermann, RD, M.Sc.
Lead Country Nutrition Manager
Unilever
“We knew there was a passion for Vespa – from owners and fans alike – and we needed to find a way to leverage it. Ariad developed a creative solution for us by developing an online community: SQUADRA. It unifies our riders, promotes the Canadian scootering lifestyle, and builds loyalty towards our brand. Ariad was able to exceed our expectations while respecting our budget.”
Jennifer Errico, Marketing Manager
Vespa
“FoodShare has experienced total comfort and alignment with the wonderful team at Ariad. They have provided us with great insight, amazing results, and a wonderful supportive boost that will help us to learn and develop further. It was such a delight to be contacted by Ariad completely out of the blue and to learn that they planned to adopt FoodShare. Their donation of a communications audit and their assistance with our communications strategies is invaluable to us and is much appreciated. Not only that, but Ariad employees are also volunteering at FoodShare regularly and are a committed and truly dedicated team.”
Debbie Field, Executive Director
FoodShare
